Manager - Cards Spends & Activation

To execute focused programs and campaigns to drive growth of retail spends and spend-activations of DIB Cards, thereby playing a key role in achieving the Cards Portfolio targets (on Spends, ENR Balances & Revenues).

Key Responsibilities:

• Manage to run campaigns/programs for scaling up retail spends on cards as well as increase the proportion of cards that are spend-active.
• Support Line Manager to achieve targets for Cards Spends & Revenues, through campaigns focused on growing sticky spends as well as international spends. Similarly, support to achieve targets for increasing proportion of Spend-Active Cardholders through relevant communications program (reiteration of CVP) & data-driven targeted campaigns (for rewarding customers)
• Work with analytics team as well as Marketing Dept to run structured programs (continuous engagement with cardholders) to ensure spend-activation across portfolio.
• Monitor the spend-activity levels of new acquisitions and work closely with acquisition channel leaders to ensure early spend-activation targets
• Support Line Manager to execute programs to achieve higher engagement & response-rates from a greater number of existing cardholders (for spend-activations and overall spends growth)
• Improve and enhance our program delivery capabilities, working to increase program ROI and reduce costs.
• Create & review business cases (ROI based on revenue and cost metrics), & conduct post-program analysis to help fine-tune the programs continuously

Education:

Bachelor's degree or MBA

Experience:

Minimum 6-8 years in a similar role